ABC to do MLL's marketing

[jmplax31]

http://www.majorleaguelacrosse.com/0,5911,1_1841_0_48084,00.html

[8-ball]

ok, that just sounds really really sweet. it really shows how big lacrosse is getting. one thing though...so does that mean that ABC will show sum MLL commercials? it seemed a lil too technical for me while reading it, or maybe it wuz missing sum details. can someone enlighten me on that?

[stegmakk]

The way it reads is not that ABC broadcasting is partnering...but ABC sports sales...
This division has many ties to other companies and sells commercial times...For example...Gatorade may say hell no I don't want my spot being used for a lame lax game...but with ABC's power and connections, they might be able to get more $$ for the ad spots...also it seems this ABC division has branched out into all aspects of sporst marketing including logos and field signs that you see around the stadiums...Again with ABC's connections and power they might be able to get more $ for the signage and more signage too...
the article also lists some other areas where ABC will be able to help...

[CDLax2]

this will definetly help lacrosse reach new areas of the US and will obviously allow it to grow

[bigOHlax]

does it mean the local abc stations will show games or does it just help with advertising?

[jmplax31]

Its just with the marketing and advertising.